The Iris Gallery
The context
A product idea with no brand behind it: a photograph of the iris turned into a personalised piece of art. There was no built name, no product photography and no way to buy or to book a session.
What we built
The positioning and the structure of the brand. Product photography for the four formats the piece is delivered in. The full website, with an online shop and a configurator that calculates the price by number of irises, size and model. The booking system for photo sessions, with automatic email confirmation. Automated invoicing and courier delivery, built into the same flow.
The result
A brand that runs on its own: the customer picks the product, configures it, pays, receives the invoice and books the session without anyone stepping in manually.